HomeSportsFlorida Gators Partner with Campus Legends to Enter NFT Space
Florida Gators Partner with Campus Legends to Enter NFT Space
September 15, 2021
Press release from University of Florida Athletic Association
BY DENVER PARLER
UF announces partnership with newly-launched Campus Legends, co-founded by Tim Tebow
The Florida Gators announced a partnership on Wednesday with the newly-launched Campus Legends for the development of digital collectibles featuring current and former Gators student-athletes. Campus Legends is the first officially licensed digital collectible partner for the Florida Gators.
UF’s partnership with Campus Legends continues to position the Gators as innovators in both the digital space and Name, Image, Likeness (NIL) opportunities, as Florida becomes the first university to announce a partnership with a marketplace and platform built for community and focused on officially-licensed digital collectibles. It provides a competitive and financial advantage for the school, current and alumni student-athletes, as well as the avid Florida fan.
“This partnership creates innovative NIL opportunities for current and past student-athletes while offering fans and alumni new and meaningful ways to stay engaged with the Gators,” UF Athletic Director Scott Stricklin said. “This agreement will continue to expand opportunities for Florida student-athletes, and we’re proud to call Campus Legends an official partner.”
The Campus Legends team is working alongside the University of Florida team on their first officially licensed digital collectible drop, currently planned for Oct. 2021. A free promotional digital collectible commemorating the Florida-Alabama football game will also be released on Saturday, Sept. 18, for all fans who make a Campus Legends account.
Tim Tebow, a UF graduate, Florida Gators football alum, two-time national champion, Heisman Trophy winner, four-time New York Times best-selling author, business leader, and non-profit founder, co-founded the company and works alongside a team that includes members with more than 25 years of collective blockchain experience, entrepreneurial track record, proven technology endeavors, and digital marketing success.
“Campus Legends will offer a truly groundbreaking and unique experience for the collector, the athlete, the school, and the college sports fan,” CEO and co-founder Greg Simon said. “We are thrilled that our very first partner is such an iconic brand in the University of Florida. Through this partnership, we will be able to bring the technology of blockchain and digital collectibles to connect Florida’s current and alumni athletes to fans and collectors all around the world. Through a personalized, social, and community-driven experience, we will bring a unique NFT experience to the world of college sports and digital collectibles. Our marketplace, consisting of both an initial offering and secondary marketplace, offers a user-rich experience focused on personalized showcases, social feeds, and an ability to dynamically interact with fellow collectors while also connecting the user to their favorite athlete or school.”
One key component of this new venture is the establishment of the Campus Legends Foundation, which directs a percentage of all proceeds to assisting and supporting current and alumni athletes and their families in times of need.
“As a Gator alum, it’s exciting to launch this official partnership between Campus Legends and the University of Florida and pave the way in this new landscape,” Tebow said. “As a team, we are looking to bring purpose to this progress and are excited to use this platform to help current and alumni athletes. As things are changing in both the sports and digital arenas, we want to be a part of something that can help, but also make an impact. Many of these athletes have given us great memories, and now we get to help give them great care.”
Patric Young, an All-American Florida men’s basketball alum who holds two degrees from UF, will work as Campus Legends’ Head of Business Development and be the organization’s point person for Florida student-athletes.
Campus Legends, which will select the digital collectibles, is designed to develop equitable opportunities for collegiate athletes across all sports to participate and benefit from the sale of their digital collectibles.
The company hopes to stand out in the collegiate digital collectible market by providing a socially-driven community platform unlike any other, a unique revenue model that provides opportunities to current and alumni athletes, sustainability to the university, excitement and value to the consumer, and a philanthropic component that serves current and alumni athletes.
Campus Legends will offer three different types of digital collectibles to Florida fans. A high-volume series of Collectibles will launch in Oct. 2021, followed by Specialty Collectibles in Nov. 2021. By early 2022, Campus Legends will launch its Collections feature, enabling fans and collectors to earn the chance at real-world prizes and experiences for the achievement of completing an entire collection.