Lovesac opens showroom in Butler Town Center, offers 40% off to ‘Comfort Heroes’ for a limited time

Press release from the Lovesac Company

GAINESVILLE, Fla. – The Lovesac Company (Nasdaq: LOVE), the technology-driven company that designs, manufactures, and sells unique, high-quality furniture derived through its proprietary “Designed for Life” platform, is celebrating the debut of its newest showroom in Butler Town Center, planned to have a soft open this Friday, May 9, and a grand opening on Friday, May 16.

The showroom will be located at 3625 SW 32nd Court, Suite 90. Initial hours of operation will be Monday to Thursday 10:00 a.m.-7:00 p.m., Friday & Saturday 10:00 a.m.-8:00 p.m., and Sunday is noon–6:00 p.m. Limited time promotions include “Comfort For Our Heroes,” offering 40% off to military, first responders, healthcare, teachers, and veterinary affiliations.

At all Lovesac showroom locations, shoppers can experience a wide product offering, consisting of the modular couch platform called Sactionals, including the innovative Reclining Seat available as an add-on to Sactionals configurations, premium foam beanbag chairs called Sacs, the versatile viral PillowSac Accent Chair, and more. These customizable solutions are complemented by AnyTable, a multi-functional storage table solution for the home. Invisible, immersive surround sound via StealthTech Sound + Charge is offered through the Sactionals platform across nearly all Sactionals configurations, creating a seamlessly integrated audio entertainment experience without compromising on comfort and style.

Extending beyond enabling a newer and more comfortable way of living for customers, Lovesac remains committed to a higher standard of sustainability. Sactionals have been designed to be strong enough to withstand the test of time, thus reducing the amount of furniture waste being added to landfills each year. Additionally, Lovesac repurposes, on average, 600 water bottles to create the base upholstery fabric of each configuration, further upholding their environmentally friendly design ethos. Lovesac has committed to repurpose 1 billion plastic bottles in its products’ fabric and materials as supported by a partnership with REPREVE®. By February 2025, the Lovesac and REPREVE partnership resulted in a total of more than 240 million bottles repurposed in the production of Lovesac product fabrics and materials.

“We are excited to bring the cloud-like experience that only Lovesac can provide to Gainesville with the opening of our showroom at Butler Town Center. The local community can look forward to our ‘Designed for Life’ products that are created to adapt to consumers’ evolving needs, reduce the ecological footprint by minimizing waste in landfills, and provide long-term utility and value,” said Shawn Nelson, CEO & Founder.