Raising Cane’s teams up with Humane Society of North Central Florida for annual Holiday Plush Puppy Campaign

Press release from Raising Cane’s

GAINESVILLE, Fla. — For 28 years, Raising Cane’s has been actively involved in supporting its communities, with pet welfare among its six areas of focus. Inspired by its yellow labrador namesake, Raising Cane, the brand is kicking off its 2024 Holiday Plush Puppy Campaign on Monday, Nov. 25, benefiting local pet welfare organizations across the country. In Gainesville, 100% of net proceeds from in-restaurant Plush Puppy sales will benefit the Humane Society of North Central Florida.

During the campaign — running from Nov. 25 through Jan. 5 — Raising Cane’s is offering a limited-edition Plush Puppy inspired by one of the most iconic treats of the season: the candy cane. The year’s theme, “Raise a Little Cane,” features a plush Cane dog dressed as a candy cane to celebrate one of the most iconic treats of the season. Plush Puppies are available inside Raising Cane’s Restaurants for $9.99 plus tax.

The Humane Society of North Central Florida was formed in 2018 through the merger of the Alachua County Humane Society, Gainesville Pet Rescue, and Helping Hands Pet Rescue to streamline services, eliminate duplication, and maximize community resources. With over 40 years of combined service, the organization operates as a limited intake, no-kill shelter, transferring animals from municipal shelters across North Central Florida. As an independent 501(c)(3) organization, it does not receive federal funding or have affiliations with national organizations like the Humane Society of the United States or the ASPCA. 

For those looking to support on a larger scale, Plush Puppies in regular and XL sizes are also available for purchase online at raisingcanes.com with proceeds benefiting pet welfare.

Todd Graves, Founder & Owner of Raising Cane’s, infused his passion for animals into the brand he founded in 1996, naming it after his beloved dog. Each holiday season, Raising Cane’s introduces a new, special-edition Cane’s Plush Puppy and the one-of-a-kind program has been a tail-wagging hit since 2004, raising more than $2M for Community dog parks, no-kill rescues, and shelters.

*Net Proceeds (purchase price before tax minus production cost) equals a minimum of $3.00 per Plush Puppy. Ends 1/5/2025 or while supplies last. Purchase is not tax deductible. See Restaurant manager for information on the pet-welfare charity benefiting from your purchase, and raisingcanes.com for a program description.