Adbiz Still Alive and Kicking after 25 Years in North Florida Business Community

Press release from Adbiz

The award-winning Gainesville marketing firm that was founded in 1997 by the “Mad Scientist of Marketing,” Terry Chester, has re-established a brick-and-mortar presence in Gainesville. His dream, a quarter of a century ago, was to showcase how the creation and implementation of successful marketing campaigns could be done without the exorbitant fees most agencies charged and by showing a genuine caring attitude for his clients and employees. Through this mantra, Adbiz prospered in different markets, while keeping its roots still in Gainesville. 

Adbiz and Terry have persevered through many challenges in their lifespan including surviving cancer, recessions, 9/11, the pandemic, and changing market dynamics and paradigm shifts in the way people act and absorb collateral material. “We went from literal cut-and-paste projects to full-blown digital website production within a few years,” said Terry. “It was necessary to continue to evolve cost-effectively to maintain our ethical stance toward our clients and balance our creativity.” The ethical standard that was set by Adbiz resulted in a University of Florida Warrington School of Business Ethics Award, which was almost unheard of for an advertising agency at the time.

Numerous clients have praised the talents of Terry and his team as they helped them attain greater market share and showcase their businesses and services through the winning of various awards. “They are like the phoenix of the advertising world, constantly rising and staying on top of trends to meet your needs while beating the odds during tough economic times,” said long-time client and President of Gainesville Area Lacrosse Inc., Chip Skinner. “Adbiz has always provided 24/7, award-winning, top-notch service that is budget-friendly.”

Adbiz maintains a steady client base throughout the United States, ranging from regional corporations to local non-profit organizations to local mom-and-pop storefronts to the online marketplace. Through their ethical and caring approach, Terry and Adbiz look to continue their growth and create unique and interesting marketing and advertising campaigns, websites, and apps. 

Some of Adbiz’s highlights are:

• Over two decades serving the Gainesville community
• Numerous national, regional, and local advertising, marketing, video, and website design awards
• Over 1000 clients world-wide
• Full-service capabilities in all forms of media
• Strong technological and scientific background
• A history of civic and charity service

“An opportunity to re-establish an office space in Gainesville, where we began, was very appealing, especially when remembering the great campaigns we had done, and continue to do, for our friends/clients,” said Terry Chester, Adbiz CEO. “It is funny when I am in town and people tell me they heard I had passed on. To which I give the Monty Python-esque answer of: ‘I’m not dead yet!'”