Republican National Committee announces “Bank Your Vote” campaign

Staff report

WASHINGTON – Today, Republican National Committee (RNC) Chairwoman Ronna McDaniel announced “Bank Your Vote,” a nationwide campaign focused on maximizing pre-Election Day voting. 

McDaniel said that Republicans must improve on the overall number of pre-Election Day voters to ultimately secure victory in 2024. The Bank Your Vote campaign will encourage Republican voters to vote as early as possible, through in-person early voting, absentee voting, and ballot harvesting, where legal.

McDaniel said, “To beat Joe Biden and the Democrats in 2024, we must ensure that Republicans bank as many pre-Election Day votes as possible. The RNC is proud to build on our historic efforts from last cycle and work with the entire Republican ecosystem to reach every state. Banking votes early needs to be the focus of every single Republican campaign in the country, and the Republican National Committee will lead the charge.” 

The campaign’s website BankYourVote.com will encourage voters to pledge to “Bank” their vote, which will activate digital reminders from the RNC on all applicable pre-Election Day voting options. NRCC Chairman Richard Hudson has appointed Congressman Byron Donalds to co-chair the effort, and NRSC Chairman Steve Daines appointed Senator Bill Hagerty. 

Donalds said, “I am proud to co-chair the RNC’s efforts to activate Republicans to ‘Bank Your Vote’ before Election Day. With innovative technology to educate voters and safeguards in place to secure the process, Republicans are prepared to win up-and-down the ballot in 2024.”

Hagerty said, “To take back the White House and Senate and strengthen our House majority in 2024, Republicans must play the game by today’s rules, which means maximizing our efforts to bank votes before Election Day.  We cannot afford to sacrifice most of the opportunities to bank votes in key states while Democrats run up the score.  Encouraging Republicans to securely ‘Bank Your Vote’ is the only way to protect the vote and reclaim our out-of-control government. I’m pleased to work with leaders across the Republican Party, from the Senate to the House, our Governors, and the RNC on this important effort to deliver victories nationwide next November.”

According to a release from the RNC, Bank Your Vote will use the following tools to leverage the party’s infrastructure:

• Digital and Data
  • RNC Data will work in tandem with RNC Digital to strategically target voters who are most likely to vote before Election Day.
  • Combining a multi-channel digital approach with the RNC’s data-driven ground game, we will target voters for the highest return on investment.
• Ground Game
  • The RNC’s field operation has made over 300 million volunteer door knocks and phone calls in the last two election cycles.
  • With a nationwide network of trained volunteers, we will activate neighbor-to-neighbor contact to inform and mobilize Republicans.
• Protect Your Vote
  • Maximizing and expanding the number of early in-person voting locations.
  • The RNC’s Election Integrity operation has over 80,000 team members to protect your vote.
  • In the courts, we will continue to fight against bad ballot harvesting laws while also ensuring that it’s easy to vote and hard to cheat in American elections.
• Strategic Messaging
  • The RNC, working with the other national committees, will conduct focus groups and message testing on how best to communicate with Republican voters on pre-Election Day voting, equipping Republican leadership and candidates to deliver a unified message nationwide.
  • Maximizing opportunities in addition to traditional media, we will aggressively target young voters on social media platforms and minority voters at our RNC Community Centers.